Right across the world Angostura Bitters plays a key role in cocktail menus and classics such as the Old Fashioned and Pisco Sour, and in 84% of the industry’s top bars it was the number one choice.

If the bitters category was laid out like a Monopoly board then Angostura would have hotels on Mayfair and Park Lane.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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